Some case studies


The Kimono industry’s golden days are long over.
You could glimpse female kimono-wearers if you visit a shrine in early November or go to a local ceremonial hall in early January on Coming of Age Day.

The challenge

Nowadays, the Kimono is considered formal attire. As such, it’s like a wedding dress, worn only once, or a few times after the coming-of-age ceremony at most. People either buy or rent them. Therefore, a personal kimono are worn to a formal event just once may still be, for all intents and purposes, brand new, but it quickly loses its value as something the original owner would want to wear again. Unlike most ordinary pieces of clothing, kimonos remain relevant and wearable for decades, sometimes even 50 years after the fact.

The goals

Establishing "", a second hand Kimono online shop, as a brand.

  • Market research
  • Establishing and maintaining product supply
  • Creating a Brand, Identity & CI - Style Guidelines
  • Concept & design of a website, incl a bright modern simple online store
  • Let the world know
Andre Gessner web design for
Andre Gessner graphic design for


Let’s start at the beginning.

Every project is unique, but they all start with one thing in common. I want to know everything. Where did you start? Where you want to go next? What is your value? Who your customers are and why they care about you? The only way to solve a problem is to understand it from every angle. Luckily, I’ve got a proven process to quench our insatiable curiosity.

Andre Gessner photography for

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